How Ads are sucking the Fun out of Cricket

An Indian cricket fan waves the tricolour during a Test match between Australia and India in Mohali.

Pix Credit : Andrew Caballero-Reynolds/Reuters

When I told him that I do not watch IPL matches, the expression of disbelief on his face had to be seen to be believed. The bemused man was none other than the editor-in-chief of Rediff.com I started playing cricket in my alma mater (Sainik School, Kazhakootam, Kerala), and wore the school colours for two years. I was so passionate about cricket that despite the crammed day in the National Defence Academy and the Air Force, I would somehow steal morsels of the telecast or radio commentary to keep track of every match India played.

I still remember slithering out of a two-layered sleeping bag in the sub-ten-degree small hours of Leh to be ready to watch the first ball bowled at 4:30 am in an ODI between India and New Zealand played at Launceston (Tasmania) in February 1986. Continue reading

Advertisements